For lovers of Old World cars, the American automobile giant is preparing a pleasant surprise. Within five years, the European division of the well-known concern will present 25 new models to the continent's markets.
For lovers of Old World cars, the American automobile giant is preparing a pleasant surprise. The Ford concern is going to apply the very tactics that it used in the United States during the 2008-2009 crisis. We are talking about a large-scale expansion of the entire model range for the most varied tastes of buyers. The tastes of lovers of both small and large cars will be taken into account. Those who prefer sports models will not be overlooked either.
In the near future, the portfolio of Ford models will grow significantly "fatter". Barb Samaradzic, vice president of vehicle development for Ford of Europe, said the expansion of the model range is being carried out with the aim of restoring the brand's position in the promising European market, which is currently not doing well. We are confident that in the period when things get better, our portfolio will be the best, Samaradzic said at the auto show in Frankfurt, Germany.
By the way, Barb Samaradzic will soon, in November, take the position of the operational director of the European division of the concern, reports Automotive News.
Stefan Odell, president of the European division of the concern, added to the said that the company has made adjustments to its plans to expand the model range. In 2012, the automobile giant planned to deliver 15 of its cars to the Old World market over the course of five years, and now this figure has increased to 25.
According to Odell, the 25 new products will be either new models or a new generation of current cars. All sorts of updates or modifications are not included in this list. Realizing these goals will become easier with a program called One Ford. Within the framework of this program, the company will unify platforms and engines for various models that are manufactured around the world.
Full return to profitability on the continent, according to management forecasts, is scheduled for 2015. And the key factors here are a reduction in capacity by about 18 percent and the addition of new products. So the plan is clear: Ford is aiming to grab a large share of the European market when the continent begins to recover.
